Dynamic Interactive Marketing Applications
MP3i technology allows music publishers to embed video into MP3 files. Developers of the technology, First International Digital, needed to develop a variety of interactive marketing initiatives concurrent with the launch of the iRock MP3 player.
First International Digital needed to create powerful interactive marketing tools to support the launch of two products: MP3i technology and the iRock MP3 player. RDVO was contracted to develop websites, CD-based promotions, and extensive interactive demos to help communicate the capabilities of both products.
RDVO developed a variety of digital media and interactive applications to promote the technologies:
- Identity and brand development for MP3i
- Development of MP3i website
- Creation of demo CD-ROMs
- Product demos
- User interface for MP3i creation tools
