Website eCommerce Design & Development
Plan, design, and implement an eCommerce website for the Mosquito Magnet, the world's most popular biting insect trap.
RDVO worked with the Mosquito Magnet product team to revamp the basic functions of the site. Based on customer analysis, it was clear that existing and prospective customers found it difficult to find the basic information they needed.
The website also required a highly functional eCommerce engine that would allow users to find and purchase the products they needed. The Mosquito Magnet product requires periodic repellent replacements and the website needed to provide an easy way for customers to obtain them. The commerce system also needed to be customized to integrate with the company's back-office fulfillment system.
Finally, the site required a complete design and branding update that would solidify the Mosquito Magnet as the clear leader in its industry.
RDVO provided extensive pre-development research and analysis, identifying opportunities for mapping website functionality to real-world customer needs. Our goal was to deliver a solution that would clearly differentiate The Mosquito Magnet from competing products.
Map website functionality to real-world customer needs.
Using the research findings, we reworked the site architecture and page flows. We also defined new functionality, such as interactive product placement tools, designed to improve the customer experience.
On the back-end, our team developed a custom commerce system that synchronized with the corporate ordering and fulfillment system. The website was built using accessible code, allowing the Mosquito Magnet team the flexibility they need to continue to evolve the site.
- Website marketing analysis and research
- Competitive Analysis
- Custom eCommerce platform development
- Website design and branding
- Front- to back-end systems integration
